My top tips for advertising
on social media
- Don’t get bogged down in the technical hocus pocus. You don’t need to know how it works under the bonnet.
- Engage a good digital media person or company, but be clear what you need them to do.
- Engage good creatives/copywriters, so you have the most engaging ads.
- Make sure you get your reports and a thorough breakdown of what they mean.
- Never be worried about challenging the information - it is, after all, yours.
- Maintain your brand integrity, no matter who you’re talking to or what platform you’re on.