Top tips for
creating your website
- Try to ensure your designer and web developer are working together and staying in touch. This is because the design can really affect what the developer can or cannot do. Once you’ve briefed the designer and developer and you’re sure they understand, let them take over. We tend to keep the client updated, but we take away all the pressure and manage the process for them. It means you can feed back in stages, rather than being overwhelmed by constant developments.
- Get a copywriter involved. Yes, there is a cost, but it’s worth that small investment when you read professional copy written in your brand’s tone of voice, because it helps build your brand and generates interest.
- If you don’t have great images for your site, let your designer organise photography. The images will belong to you and you can use them for whatever you like. Again, this is a worthwhile investment and doesn’t have to cost the earth.
- Intellectual property rights have been a thorn in many people’s sides over the years, including mine. To me, when a client pays their invoice, everything belongs to them. We keep the files as back ups, but we don’t own the work. Before you engage anyone, ensure that you will own all rights to the materials once you’ve paid for them.
- Make sure you know where your site domain is registered, where your site is hosted and have all the sign ins and passwords, so you always have control.
- Be clear about what you want when you brief your designer/developer. Get them to write your brief down and send it back to you before any work begins. That way everyone is agreed on exactly what work is to be done and when.